Product of the Day: Real World Linux Product Spotlight - A Data Quality Control Tool for Better Customer Service from Melissa Data

by Vendor Written

Product: Address Object for Linux

Manufacturer: Melissa Data Corp

Address: 22382 Avenida Empresa

Rancho Santa Margarita, CA 92688-2112

Telephone: 800-635-4772

Improve the Quality of your Customer Data with Melissa Data's Address Verification Tool

The porting of established applications to Linux is growing as the use of the Linux grows in the server market. Vendors are positioning themselves as OS neutral in the pitching of their software and hardware products. Melissa Data, based in Rancho Santa Margarita, CA, will be showcasing their recently ported Linux-based address verification tool at Real World Linux in Toronto April 13-15.

"Information quality is becoming a critical success factor not only for direct mail initiatives, but also for call centers, e-commerce, and CRM applications," said Ray Melissa, president of Melissa Data. "By adding Linux to the operating platforms we support, we are reaching out to a growing segment of the server market with an affordable data quality solution."

Address Object for Linux allows programmers to add powerful address verification and enhancement routines to their custom PC or Web applications. Address Object for Linux verifies addresses, in real-time or batch applications, by comparing the address submitted against the U.S. Postal Service's database of 140 million deliverable addresses. Once an address is verified, corrected, and standardized to USPS specifications, a ZIP+4 code is appended to the record.

You can add address verification to your custom application or Web site. Verify addresses at point of entry, or in batch. No more incorrect or misspelled addresses. Get the right address the first time. Link addresses to time zone, congressional district, and county. Latitude & longitude coordinates can be used to figure the distance to your nearest dealer, store, or service location.

Address Object for Linux helps improve your data collection quality.

  • Verify and correct any U.S. address

  • Prevent fraud

  • Save on keystrokes

  • ZIP+4 & carrier route codes

  • County Name & FIPS code

  • CASS Certified (USPS)

  • Congressional district number

  • Standardize to USPS specifications

  • Latitude & longitude coordinates

  • MSA and PMSA codes

  • Time zone

The benefits of cleansing and enhancing data using Address Object for Linux can be measured in accurate mailing and shipping deliveries, successful target marketing, effective CRM campaigns, and reliable storage of data. Address validation protects Web registration pages against data-entry errors and fraud.

Address Object for Linux is built with Shared Object technology to provide easy installation and fast, complete integration with existing components. Melissa Data's Address Object for Linux engine is CASS-certified by the U.S. Postal Service for data accuracy. Free trial software is available by visiting or by calling 1-949-589-5200.

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