adtech

Advertising 3.0

First came branding through sponsorship. Then came eyeball-chasing through adtech. Now comes sponsorship again, this time supporting a mission as big as Linux. This editorial is my first and only sales pitch. It's for brands to sponsor Linux Journal. I'm also not just speaking as a magazine editor. I've studied advertising from inside and out for longer than most people have been alive.

Let's Solve the Deeper Problem That Makes Facebook's Bad Acting Possible

Finding that Facebook has "data sharing partnerships" with "at least sixty device makers" is as unsurprising as finding that there are a zillion ways to use wheat or corn. Facebook is in the data farming business. Remember that the GDPR didn't happen in a vacuum. Bad acting with personal data in the adtech business (the one that aims advertising with personal data) is the norm, not the exception.

A Brand Advertising Restoration Project

The GDPR is breaking advertising apart.  Never mind the specifics of the regulation. Just look at the effects. Among those, two are obvious and everywhere: 1) opt-back-in emails and 2) "consent walls" in front of websites. Both of those misdirect attention away from how an entire branch of advertising ignored a simple moral principle that has long applied in the offline world: tracking people without their knowledge, approval or a court order is just flat-out wrong.

Cookies That Go the Other Way

The web—or at least the one we know today—got off on the wrong hoofs. Specifically, I mean with client-server, a distributed application structure that shouldn't subordinate one party to an other, but ended up doing exactly that, which is why the web today looks like this:

How Wizards and Muggles Break Free from the Matrix

First we invented a world where everyone could be free. Then we helped build feudal castles on it, where everyone now lives. Now it's time to blow up those castles by giving everybody much better ways to use their freedom than they ever would enjoy in a castle. I'm going to mix movie metaphors here. You'll see why.

Help Us Cure Online Publishing of Its Addiction to Personal Data

Since the turn of the millennium, online publishing has turned into a vampire, sucking the blood of readers' personal data to feed the appetites of adtech: tracking-based advertising. Resisting that temptation nearly killed us. But now that we're alive, still human and stronger than ever, we want to lead the way toward curing the rest of online publishing from the curse of personal-data vampirism. And we have a plan. Read on.

Every User a Neo

We can start the biggest revolution in 200 years. Or we can stay in the dreamland of business as usual.