Since the turn of the millennium, online publishing has turned into a
vampire, sucking the blood of readers' personal data to feed the appetites of
adtech: tracking-based advertising. Resisting that temptation nearly killed
us. But now that we're alive, still human and stronger than ever, we want to
lead the way toward curing the rest of online publishing from the curse of
personal-data vampirism. And we have a plan. Read on.