adtech

How Wizards and Muggles Break Free from the Matrix

First we invented a world where everyone could be free. Then we helped build feudal castles on it, where everyone now lives. Now it's time to blow up those castles by giving everybody much better ways to use their freedom than they ever would enjoy in a castle. I'm going to mix movie metaphors here. You'll see why.

Help Us Cure Online Publishing of Its Addiction to Personal Data

Since the turn of the millennium, online publishing has turned into a vampire, sucking the blood of readers' personal data to feed the appetites of adtech: tracking-based advertising. Resisting that temptation nearly killed us. But now that we're alive, still human and stronger than ever, we want to lead the way toward curing the rest of online publishing from the curse of personal-data vampirism. And we have a plan. Read on.

Every User a Neo

We can start the biggest revolution in 200 years. Or we can stay in the dreamland of business as usual.