Why why why would you kill such a nice magazine

This is ridiculous, why would I want to pay $30 for a digital subscription. I can already view practically all the issues online (all but the last 2). So why would I want to pay to get some silly pdf file which will likely still be full of ads. I hope you rethink this decision since I certainly was not aware of this change until the decision had already been made.

Frustrate customer, will not be renewing without print.

P.S. HOW is this a benefit of digital over a physical magazine? "Off-line reading: you can download one article or the entire magazine and conveniently take with you. You also can print any pages you want." I can take my whole magazine with me as it is, no need to download anything.

Please tell me this is a horribly thought up and ridiculously late April fools joke.