A Modest GNU/Linux Proposal for Michael Dell
For anyone who has been using open source for a while, the current commercial enthusiasm for communities, collaboration, and all things Web 2.0, is rather amusing. After all, the idea that users are not to be regarded simply as passive and grateful recipients of whatever is handed down to them from on high, but need to be treated as partners and participants who can make valuable contributions to the formulation and development of new products, is central to the way that free software works. But some companies that are starting to dabble with Web 2.0 ideas are discovering that you have to be careful what you wish for when you solicit this kind of user feedback. Just ask Michael Dell.
The name is a take-off on the word “brainstorm
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Pick up any e-commerce web or mobile app today, and you’ll be holding a mashup of interconnected applications and services from a variety of different providers. For instance, when you connect to Amazon’s e-commerce app, cookies, tags and pixels that are monitored by solutions like Exact Target, BazaarVoice, Bing, Shopzilla, Liveramp and Google Tag Manager track every action you take. You’re presented with special offers and coupons based on your viewing and buying patterns. If you find something you want for your birthday, a third party manages your wish list, which you can share through multiple social- media outlets or email to a friend. When you select something to buy, you find yourself presented with similar items as kind suggestions. And when you finally check out, you’re offered the ability to pay with promo codes, gifts cards, PayPal or a variety of credit cards.Get the Guide