Advertising Demographics


Linux Journal readers represent the core of the
Linux community. The quality of our circulation is unsurpassed,
consisting of industry decision makers, influential early
adopters and computing professionals.

Linux Journal's circulation features a strong
paid subscriber base and newsstand distribution consisting of
approximately 90,000 people. As Linux Journal
readers are typically technology decision-makers, making
LJ an investment ensures reader interest in your
company's products or services.

Bonus
Distribution*
 Each month, Linux Journal distributes copies
of LJ to major industry events. This offers the
advertiser an opportunity to have a presence at important trade
shows without necessarily having the expense of exhibiting.

Special Mailings
Special mailings of LJ are done periodically to
qualified mailing lists, offering advertisers an extended
market.

Free Issue Vendor Cards
Many Linux vendors include a card with their products good for
one free issue of Linux Journal. In response to
the resulting requests, we send out 1,000-2,000 additional
issues of Linux Journal per month.

Demographics

  • Male: 97%
  • Female: 3%
  • 18 - 24: 9%
  • 25 - 44: 65%
  • 45 - 64: 21%
  • Average Age: 40
  • College Graduate: 71%
  • Average Household Income: $128,000

Readers' Linux characteristics

  • Migrated from MS Windows NT: 20%
  • Migrated from MS Windows 98 or earlier version: 62%
  • Migrated because of performance-related issues: 53%
  • Migrated because of price-related issues: 11%

Readers' purchasing characteristics

  • Influence in purchasing decisions at work: 81%
  • Buy Linux products via mail order: 23%
  • Buy Linux products via retail chains: 12%
  • Buy Linux products via the Internet: 56%

How readers are impacted by advertisements in
Linux Journal

  • Have visited an LJ advertiser's web site:
    85%
  • Have purchased a product advertised in LJ:
    74%
  • Advertisements in LJ influence their purchasing
    decisions: 87%

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From the Magazine

July 2009, #183

News Flash: Linux Kernel 3.0 to include an on-the-go Expresso machine interface! Ok, maybe not, but Linux is definitely going mobile, from phones to e-readers. Find out more inside about Android, the Kindle 2, the Western Digital MyBook II, The Bug, and Indamixx (a portable recording studio). And if you've gone mobile and you been wanting more Emacs in your life then check out Conkeror.


To compliment the mobile we've got the stationary: parsing command line options with getopt, checking your Ruby code with metric_fu, and building a secure Squid proxy. How is this stationary you ask? What can we say? It's not. We just wanted to see if anybody actually read this part of the page :) .


All this and more, and all you have to do is get your hot sweaty hands on the latest copy of Linux Journal.





Read this issue