Advertising Demographics

Linux Journal readers represent the core of the
Linux community. The quality of our circulation is unsurpassed,
consisting of industry decision makers, influential early
adopters and computing professionals.

Linux Journal's circulation features a strong
paid subscriber base and newsstand distribution consisting of
approximately 90,000 people. As Linux Journal
readers are typically technology decision-makers, making
LJ an investment ensures reader interest in your
company's products or services.

Bonus
Distribution*
Each month, Linux Journal distributes copies
of LJ to major industry events. This offers the
advertiser an opportunity to have a presence at important trade
shows without necessarily having the expense of exhibiting.

Special Mailings
Special mailings of LJ are done periodically to
qualified mailing lists, offering advertisers an extended
market.

Free Issue Vendor Cards
Many Linux vendors include a card with their products good for
one free issue of Linux Journal. In response to
the resulting requests, we send out 1,000-2,000 additional
issues of Linux Journal per month.

Demographics

• Male: 97%
• Female: 3%
• 18 - 24: 9%
• 25 - 44: 65%
• 45 - 64: 21%
• Average Age: 40
• College Graduate: 71%
• Average Household Income: $128,000

Readers' Linux characteristics

• Migrated from MS Windows NT: 20%
• Migrated from MS Windows 98 or earlier version: 62%
• Migrated because of performance-related issues: 53%
• Migrated because of price-related issues: 11%

Readers' purchasing characteristics

• Influence in purchasing decisions at work: 81%
• Buy Linux products via mail order: 23%
• Buy Linux products via retail chains: 12%
• Buy Linux products via the Internet: 56%

How readers are impacted by advertisements in
Linux Journal

• Have visited an LJ advertiser's web site:
  85%
• Have purchased a product advertised in LJ:
  74%
• Advertisements in LJ influence their purchasing
  decisions: 87%