Advertising Demographics
Linux Journal readers represent the core of the
Linux community. The quality of our circulation is unsurpassed,
consisting of industry decision makers, influential early
adopters and computing professionals.
Linux Journal's circulation features a strong
paid subscriber base and newsstand distribution consisting of
approximately 90,000 people. As Linux Journal
readers are typically technology decision-makers, making
LJ an investment ensures reader interest in your
company's products or services.
Bonus
Distribution*
Each month, Linux Journal distributes copies
of LJ to major industry events. This offers the
advertiser an opportunity to have a presence at important trade
shows without necessarily having the expense of exhibiting.
Special Mailings
Special mailings of LJ are done periodically to
qualified mailing lists, offering advertisers an extended
market.
Free Issue Vendor Cards
Many Linux vendors include a card with their products good for
one free issue of Linux Journal. In response to
the resulting requests, we send out 1,000-2,000 additional
issues of Linux Journal per month.
Demographics
- Male: 97%
- Female: 3%
- 18 - 24: 9%
- 25 - 44: 65%
- 45 - 64: 21%
- Average Age: 40
- College Graduate: 71%
- Average Household Income: $128,000
Readers' Linux characteristics
- Migrated from MS Windows NT: 20%
- Migrated from MS Windows 98 or earlier version: 62%
- Migrated because of performance-related issues: 53%
- Migrated because of price-related issues: 11%
Readers' purchasing characteristics
- Influence in purchasing decisions at work: 81%
- Buy Linux products via mail order: 23%
- Buy Linux products via retail chains: 12%
- Buy Linux products via the Internet: 56%
How readers are impacted by advertisements in
Linux Journal
- Have visited an LJ advertiser's web site:
85% - Have purchased a product advertised in LJ:
74% - Advertisements in LJ influence their purchasing
decisions: 87%
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September 2008, #173
Feeling a bit like a Thermian? Never give up, never surrender! Someday, you could go from underdog to top dog. Just take a look at a few of the underdogs we highlight in this issue: Mutt, djbdns, Nginix, Gentoo, Xara and the program voted mostly likely to fail just a few years back—Firefox. If Firefox is not radical enough for you, check out Chef Marcel's column for some more alternatives. Having trouble mapping your program data to your relational database? If so, Rueven Lerner shows you some tricks in his At The Forge column.
Need to run GUI applications on your server in the next state? In his Paranoid Penguin column, Mick Bauer shows you how to do it securely. Kyle Rankin keeps hacking and slashing and shows you a few split screen secrets you may not be familiar with. Finally, we all know what happens next February, but only Doc knows what happens afterward.
