Is PDF-Per-Click On The Way?

Adobe will soon be bringing pay-per-click ads to a PDF near you, as the result of their latest deal with Yahoo.

Apparently, Adobe and Yahoo have decided that PDF documents are an untapped market for content-based ads. The partnership provides for Yahoo ads to appear in a side-panel of Adobe's PDF software, dynamically matched to the content of the PDF document. Adobe expects the new technology will provide a method for content producers to continue offering their content to users for free, subsidized by pay-per-click advertising.

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Justin Ryan is a Contributing Editor for Linux Journal.


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PDF ads

Eric Lee Elliott's picture

Will I miss the ads? I use KPDF on Kubuntu Linux and usually do not have Flash installed. Will I still get to see the ads? I suppose I could install Linux version of Adobe Reader...

That's my understanding

Justin Ryan's picture

As I understand it, they'll only be viewable in Adobe products, so if you want to see what kind of advertising goes with the e-book you're reading, you'll have to get your hands on Acrobat.

Justin Ryan is a Contributing Editor for Linux Journal.