Open Source Being Repositioned in Corporate America

Open Source methodology has gained some ground in one of the last places you and I might expect: In the development area of corporations. Consultants are calling environments like Sourceforge Enterprise Edition a Digital Development Environment.

What about CVS and Subversion? They call that a code collaborative. Well, what about the developer's itch? That's now the sponsor's charter.

How long will it take for the new moniker of Digital Development Environment (DDE) to replace the term Open Source? I might assert that your guess isn't as good as mine. I don't mean that in an arrogant way. I just happen to live in that part of the consulting world where CIOs and Directors want to reposition OSS terms that scare their subordinates.

The term DDE appears is more digestible. CIO and directors are calling OSS methodology the new paradigm; it's something that IT workers expect as the world shifts away from analog development cycles to digital ones.

I anticipate that Open Source adoption will accelerate rapidly under the new moniker of DDE. If you think about it in terms of positioning, the term Open Source isn't needed in an enterprise.

One bright spot does exist in this "adopt and extend" model. If you consult, the companies engaged in changing their paradigms need you. They need a DDE consultant to teach them how to do Open Source development. Go figure.

Tom Adelstein currently works as a contract technical writer in the Information Technology Field. In March 2007, his latest O'Reilly Book, Linux System Administration was released. Tom's home web site Open Source Today has tips and techniques for system administrators and Open Source VARs.

Comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

DDE: Dynamic Data Exchange?

Adrian Price's picture

To me, 'DDE' will always be Microsoft's OLE/COM precursor (not a particularly pleasant memory ;-) )

DDE

Anonymous's picture

DDE?? Digital Development Environment could mean anything. Why not pick an acronym that actually means something, instead of yet more marketspeak?

corporate-speak

Alton Moore's picture

It's odd how people seem to need to invent these goofy terms. I guess the idea is that if someone else is doing it already, it must be laudable and one had better get with the program!

Ah, for the good old days, when we got together with the users, figured out what needed to be done, and then did it -- in Cobol at that -- and everything worked fine. And the computer didn't need to be rebooted and the server didn't need to be patched all the time. ;-)

White Paper
Linux Management with Red Hat Satellite: Measuring Business Impact and ROI

Linux has become a key foundation for supporting today's rapidly growing IT environments. Linux is being used to deploy business applications and databases, trading on its reputation as a low-cost operating environment. For many IT organizations, Linux is a mainstay for deploying Web servers and has evolved from handling basic file, print, and utility workloads to running mission-critical applications and databases, physically, virtually, and in the cloud. As Linux grows in importance in terms of value to the business, managing Linux environments to high standards of service quality — availability, security, and performance — becomes an essential requirement for business success.

Learn More

Sponsored by Red Hat

White Paper
Private PaaS for the Agile Enterprise

If you already use virtualized infrastructure, you are well on your way to leveraging the power of the cloud. Virtualization offers the promise of limitless resources, but how do you manage that scalability when your DevOps team doesn’t scale? In today’s hypercompetitive markets, fast results can make a difference between leading the pack vs. obsolescence. Organizations need more benefits from cloud computing than just raw resources. They need agility, flexibility, convenience, ROI, and control.

Stackato private Platform-as-a-Service technology from ActiveState extends your private cloud infrastructure by creating a private PaaS to provide on-demand availability, flexibility, control, and ultimately, faster time-to-market for your enterprise.

Learn More

Sponsored by ActiveState