Senior Editor Doc Searls is a veteran writer, speaker and computer industry analyst. He joined Linux Journal early in 1999 after serving as president of The Searls Group, a marketing consultancy that began as part of Hodskins Simone & Searls. Doc co-founded HS&S in 1978 and helped build it into one of the top technology advertising and public relations agencies in Silicon Valley. HS&S was acquired in 1998 by Publicis Technology (http://www.ptglobal.com/).

Searls has been a journalist since high school, both as an editor and as a freelance writer. His byline as appeared in OMNI, PC Magazine, Upside, The Globe & Mail, and (of course) Linux Journal, where he has been a contributing editor. On the Web, Doc is best known as a co-author of The Cluetrain Manifesto and for his own Web journal, Reality 2.0. The Cluetrain Manifesto is also one of the first book titles from Perseus Books of the new millennium.