Linux Journal Senior Editor Doc Searls is a veteran writer, speaker and computer industry analyst. He joined Linux Journal early in 1999 after serving as president of The Searls Group, a marketing consultancy that began as part of Hodskins Simone & Searls. Doc co-founded HS&S in 1978 and helped build it into one of the top technology advertising and public relations agencies in Silicon Valley. HS&S was acquired in 1998 by Publicis Technology.

Searls has been a journalist since high school, both as an editor and as a freelance writer. His byline has appeared in OMNI, PC Magazine, Upside, The Globe & Mail, and (of course) Linux Journal, where he serves as Senior Editor. On the Web, Doc is best known as a co-author of The Cluetrain Manifesto and for his own Web journal, Reality 2.0.