Ad Dimensions
Horizontal measurement (width) is given first. All measurement units are in inches. The publisher reserves the right to alter any artwork not meeting these specifications, at the advertiser’s expense.

2-page spread (trim size): 16–1/4" x 10–7/8" (16.25" x 10.875")
Full page (trim size): 8–1/8" x 10–7/8" (8.125" x 10.875")
Full page: 7" x 10" (7.0" x 10.0")
2/3 page horizontal: 7" x 6–1/2" (7.0" x 6.5")
2/3 page vertical: 4–9/16" x 10" (4.5625" x 10")
1/2 page island: 4–5/8" x 6–7/8" (4.625" x 6.875")
1/2 page horizontal: 7" x 4–7/8" (7.0" x 4.875")
1/2 page vertical: 3–1/3" x 10" (3.333" x 10.0")
1/3 page square: 4–9/16" x 4–7/8" (4.5625" x 4.875")
1/3 page vertical: 2–3/16" x 10" (2.1875" x 10.0")
1/4 page: 3–1/3" x 4–7/8" (3.333" x 4.875")

Publication Specifications
Printing Process: Heat-Set Web Offset
Trim Size: 8-1/8" x 10-7/8"
Live Matter: 1/4" safety on all sides
Bleed Matter: At least 1/8" beyond trim on all sides.
Crop, registration and printer’s marks must print outside bleed area.
Bleed: Bleeds are allowed on all ad sizes other than 1/2 page island, 1/3 page square and 1/4 page.

Other Specifications
All process color film must contain four register marks beyond ad or bleed dimensions. Trim marks should be indicated on film or supplied proof for full-page ads. Type smaller than 8pt cannot be guaranteed to reproduce satisfactorily. Reverse type in process color should spread if subordinate. We do not guarantee PMS match.

Electronic File Specifications and Formats
All colors must be CMYK. All images must be CMYK, grayscale or black & white. All color and grayscale images should have a resolution of 300dpi at print size. All 1-bit black & white images should have a resolution of 1200dpi at print size.
EPS: All images must be embedded. All fonts must be converted to curves. The file must be saved with a preview.
PDF: All fonts must be embedded.
TIFF: Must be CMYK and 300dpi.
Native Quark XPress document (Macintosh only): Images and fonts must be collected for output.
For further guidelines, please contact Linux Journal’s production department.

Film
Right-reading, emulsion-down negatives, 150-line maximum screen value.
Four-Color Process: 280% maximum total dot density.
Black/White, Black/One-color: minimum 5% highlight, maximum 85% shadow dot value, 160% maximum two-color density, black plus one process color (cyan, magenta or yellow).

Art and Production
Linux Journal will not be responsible for reproduction quality if materials fail to conform to specifications. Linux Journal reserves the right to reduce oversized material and charge for the service involved. Verbal instructions regarding changes for corrections to advertising materials must be confirmed immediately in writing. Linux Journal will hold materials for one year after the last insertion date, unless advertiser requests their return. All materials are destroyed after one year.

Proofs
Proofs are recommended. Reproduction quality cannot be verified from Color Key Material reviewed by publilsher. Color reproduction is not guaranteed without advertiser-supplied IRIS (electronic file) or
Matchprint proof (film).

Sending Files Electronically
FTP: ftp.ssc.com - Place file(s) in /pub/incoming directory. No login or password is necessary.
E-mail: artwork@linuxjournal.com - please do not email files larger than 5MB.

Shipping Artwork and Proofs
Linux Journal
Attn: Advertising Art Dept.
2211 Norfolk
Ste 514
Houston, TX 77098 USA

Inserts
Preprinted inserts are allowed on a limited basis. Please call your sales representative for availability and pricing.
Stock weight: 60#, 70# text weight
Minimum size: 4.5" x 5"
Maximum size: 7" x 10"
Full-page inserts: keep live matter 1/2" from the fold
1/2" unvarnished area should be left on the back page at the fold for tipping glue to adhere.
Unless otherwise indicated, all inserts float.
If a head position is requested, please leave 3/16" area at the head to trim.
If an insert has more than two pages or is printed on paper stock heavier than 70# minimum 10pt or lighter than 60#, a sample insert must be sent for approval.
Inserts must meet postal requirements for periodical-class mailing.
4 page inserts minimum 40# max 100#.
Inserts should be shipped to printer boxed in cartons and bound on skids 9 days before the issue date. Inserts for different issue dates should be shipped on separate skids.
Once items have shipped, please send tracking information to mark@linuxjournal.com.

Postcard Inserts
Business reply cards are allowed adjacent to full page ads only. Please call your sales representative for availability and pricing.
Stock: 75 pt. card stock
Minimum card size: 3 1/2" x 5"
Maximum card size: 4 1/4" x 6"
Must include a 3 1/2" high folio binding flap.
Add an extra 1/2" for perforation.
Unless otherwise noted, all cards will float.
If a head position is requested, please leave 3/16" area at the head to trim.
If a business reply card does not meet BRC standards to run in a periodical-class publication, additional postage might be incurred. BRCs must be delivered folded.

Bellybands
Bellybands are allowed on subscriber and event copies only. Please call your sales representative for availability and pricing.
Stock: 60# coated paper
Size: 16 1/4" x 5"
Bellybands should be trimmed before delivery to printer.
The creative for a bellyband should be centered within the trim area of 16 1/4" x 5".
Live area: 7 1/8" x 4 1/2" (1/2" should be added to right hand side as a gluing area)
Final trim size: 16 3/4" x 5"

Insert Delivery
All insert and/or bellyband materials should be shipped directly to LJ's printer in cartons that indicate quantity and issue date. Please call your sales representative for the delivery address.