O’Reilly Where, April 2-4, 2012, San Francisco, CA: The Art and Business of Location -
Now in its 8th year, the O’Reilly Where Conference is where the grassroots and leading-edge developers building location-aware technology intersect with the businesses and entrepreneurs seeking out location apps, platforms, and hardware to gain a competitive edge. Immerse yourself in three full days of hands-on training, information-rich sessions, and an Expo Hall filled with the key players and products. We guarantee that you'll be informed, intrigued, and inspired by Where's location-centric topics including: Mobile Development, Location Development, Business & Strategy, and Marketing, as well as a Location Marketing Boot Camp.
Join with hundreds of experts and practitioners in the mobile and location ecosystems and get a handle on how you can leverage location for your business. Learn how location data enables businesses large and small to build corporate strategies and helps them to be far more nimble as customer attitudes and market conditions change. Dive into the most efficient and flexible technologies leading developers are using to create revolutionary location-aware mobile apps. Save 15% with discount code: WHR12LJOU.
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Pick up any e-commerce web or mobile app today, and you’ll be holding a mashup of interconnected applications and services from a variety of different providers. For instance, when you connect to Amazon’s e-commerce app, cookies, tags and pixels that are monitored by solutions like Exact Target, BazaarVoice, Bing, Shopzilla, Liveramp and Google Tag Manager track every action you take. You’re presented with special offers and coupons based on your viewing and buying patterns. If you find something you want for your birthday, a third party manages your wish list, which you can share through multiple social- media outlets or email to a friend. When you select something to buy, you find yourself presented with similar items as kind suggestions. And when you finally check out, you’re offered the ability to pay with promo codes, gifts cards, PayPal or a variety of credit cards.Get the Guide