Linux Journal Digital Edition

According to a report in Media Post (03/30/10) citing a survey by Smarter Media Sales, digital magazines have an edge over other electronic media. Four out of five respondents said ads in digital editions were more credible than web ads, and 70% said they were less likely to ignore display ads in digital editions than those on a website.

Pair this with the power of mobile delivery, and you have credible ads presented in an extremely engaging format.

Here is an overview of advertising opportunities available in Linux Journal Digital Edition:

Cover Sponsorship
Location: Right side following publication cover
Size: Full page built to magazine specs
File Formats: High Resolution PDF
Features: Can link to internal pages, external sites
Good use: As a welcome page, to flag new content
Other: Supports multimedia

Location: Overlays page(s) of choice
Size: Maximum 500w x 300h pixels
File Formats: JPEG, GIF, Animated GIF
Features: Can select page position, link to URL
Good use: To intercept reader and force purchase
Other: Supports multimedia

Leaderboard Ad
Location: Above the digital issue, within the interface
Size: Industry standard 728w x 90h pixels
File Formats: JPEG, GIF, Animated GIF
Features: Can add JavaScript ad tag, link to URL
Good use: To promote product, commerce, resources, events
Other: Supports multimedia

Location: Select page number, request preferred position
Size: 100 MB
Video Formats: .avi, .dv & .dvcPro, .flv, .f4v (h264), .mpeg1 & .mpeg2, .mpeg4/.mp4, .mov, .wmv, .3gp (mobile phones)
Audio Formats: .mp3, .wav
Features: Can opt for auto play or on demand
Good use: To engage readers, demonstrate product

Button Drawer Ad
Location: Bottom of left navigation panel
Size: Maximum 180w x 150h pixels
File Formats: JPEG, GIF, Animated GIF
Features: Can add Javascript ad tag, link to URL
Good use: Newsletter signup, promote social sharing
Other: Supports multimedia

Belly Band
Location: Overlays page(s) of choice
Size: Maximum 800w x 175h pixels
File Formats: JPEG, GIF, Animated GIF
Features: Can select page position, link to URL
Good use: New product announcements, event reminders
Other: Supports multimedia

Traditional Display Ad
Location: Any page within magazine
Features: Can overlay Multimedia ad or Blow-In ad (see above)
Good use: Branding, product information

Opportunities for advertising messages are also available within the e-mail alert and on the navigation bar. Please inquire.

Contact your sales rep today for pricing, timelines and booking information. +1-713-344-1956 ext. 2.

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