Anonymous's picture

Intension marketing

On May 31st, 2007 Anonymous (not verified) says:

Would the commodity markets be a good example of intension marketing? Commodities are generally driven by demand.

I have seen auto insurance websites where you enter your driving attributes and multiple companies then bit on your business. This type of setup is intension driven where the consumer is king.

I would like a system where I can enter:

-I’m a generic anonymous human
-I consume:
-1 glass on orange juice a day
-1 loaf of bread a week
-10 cubic meters on natural gas a day
-2 liters of gasoline a day
-100 kiloWatt/hours of electricity a day
-I Use one cell phone
-And so on... and so on...

Please bid on my business.

I guess this type of system would work like a reverse eBay.

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