Linux Journal Digital Edition

According to a report in Media Post (03/30/10) citing a survey by Smarter Media Sales, digital magazines have an edge over other electronic media. Four out of five respondents said ads in digital editions were more credible than web ads, and 70% said they were less likely to ignore display ads in digital editions than those on a website.

Pair this with the power of mobile delivery, and you have credible ads presented in an extremely engaging format.

Here is an overview of advertising opportunities available in Linux Journal Digital Edition:

Cover Sponsorship
Location: Right side following publication cover
Size: Full page built to magazine specs
File Formats: High Resolution PDF
Features: Can link to internal pages, external sites
Good use: As a welcome page, to flag new content
Other: Supports multimedia

Blow-In
Location: Overlays page(s) of choice
Size: Maximum 500w x 300h pixels
File Formats: JPEG, GIF, Animated GIF
Features: Can select page position, link to URL
Good use: To intercept reader and force purchase
Other: Supports multimedia

Leaderboard Ad
Location: Above the digital issue, within the interface
Size: Industry standard 728w x 90h pixels
File Formats: JPEG, GIF, Animated GIF
Features: Can add JavaScript ad tag, link to URL
Good use: To promote product, commerce, resources, events
Other: Supports multimedia

Multimedia
Location: Select page number, request preferred position
Size: 100 MB
Video Formats: .avi, .dv & .dvcPro, .flv, .f4v (h264), .mpeg1 & .mpeg2, .mpeg4/.mp4, .mov, .wmv, .3gp (mobile phones)
Audio Formats: .mp3, .wav
Features: Can opt for auto play or on demand
Good use: To engage readers, demonstrate product

Button Drawer Ad
Location: Bottom of left navigation panel
Size: Maximum 180w x 150h pixels
File Formats: JPEG, GIF, Animated GIF
Features: Can add Javascript ad tag, link to URL
Good use: Newsletter signup, promote social sharing
Other: Supports multimedia

Belly Band
Location: Overlays page(s) of choice
Size: Maximum 800w x 175h pixels
File Formats: JPEG, GIF, Animated GIF
Features: Can select page position, link to URL
Good use: New product announcements, event reminders
Other: Supports multimedia

Traditional Display Ad
Location: Any page within magazine
Features: Can overlay Multimedia ad or Blow-In ad (see above)
Good use: Branding, product information

Opportunities for advertising messages are also available within the e-mail alert and on the navigation bar. Please inquire.

Contact your sales rep today for pricing, timelines and booking information. +1-713-344-1956 ext. 2.

2015 Important Dates

Linux Journal 2015 Editorial Calendar
Issue Space Close Materials Close Editorial Features
January
#249
December 2, 2014 December 9, 2014 Security
February
#250
Jan. 5, 2015 Jan. 13, 2015 Web Development
March
#251
Feb. 3, 2015 Feb. 10, 2015 System Administration
April
#252
March 3, 2015 March 10, 2015 HPC
May
#253
April 7, 2015 April 14, 2015 Cool Projects
June
#254
May 5, 2015 May 12, 2015 Networking
July
#255
June 2, 2015 June 9, 2015 Mobile
August
#256
July 7, 2015 July 14, 2015 Programming
September
#257
August 4, 2015 August 11, 2015 How-Tos
October
#258
September 8, 2015 September 15, 2015 Hardware
November
#259
October 6, 2015 October 13, 2015 System Administration II
December
#260
November 3, 2015 November 10, 2015 Readers' Choice
**Editorial Foci are subject to change.

Advertising Specifications

Ad Dimensions
Horizontal measurement (width) is given first. All measurement units are in inches. The publisher reserves the right to alter any artwork not meeting these specifications, at the advertiser’s expense.

2-page spread (trim size): 16–1/4" x 10–7/8" (16.25" x 10.875")
Full page (trim size): 8–1/8" x 10–7/8" (8.125" x 10.875")
Full page: 7" x 10" (7.0" x 10.0")
1/2 page horizontal: 7" x 4–7/8" (7.0" x 4.875")
1/2 page vertical: 3–1/3" x 10" (3.333" x 10.0")
1/4 page: 3–1/3" x 4–7/8" (3.333" x 4.875")
Marketplace Single 3–3/8" x 2–5/16" (3.375" x 2.3125")
Marketplace Double 3–3/8" x 4–3/4" (3.375" x 4.75")
Marketplace Quad 6–7/8" x 4–3/4" (6.875" x 4.75")

Publication Specifications
Trim Size: 8-1/8" x 10-7/8"
Bleed Matter: At least 1/8" beyond trim on all sides.
Bleed: Bleeds are allowed on all ad sizes other than 1/4 page or Marketplace.

Electronic File Specifications and Formats
Colors may be CMYK, RGB or grayscale. All color and grayscale images should have a resolution of 300dpi at full size. All 1-bit black & white images should have a resolution of 1200dpi at full size.
EPS: All images must be embedded. All fonts must be converted to curves. The file must be saved with a preview.
PDF: All fonts must be embedded.
TIFF: Must be 300dpi.
For further guidelines, please contact Linux Journal’s production department.

Art and Production
Linux Journal will not be responsible for reproduction quality if materials fail to conform to specifications. Linux Journal reserves the right to reduce oversize material and charge for the service involved. Verbal instructions regarding changes for corrections to advertising materials must be confirmed immediately in writing. Linux Journal will hold materials for one year after the last insertion date, unless advertiser requests their return. All materials are destroyed after one year.

Sending Files Electronically
FTP: ftp5.linuxjournal.com
Username: incoming@linuxjournal.com
Password: anymouse
E-mail: artwork@linuxjournal.com - please do not email files larger than 5MB.

Production
Art Director
Garrick Antikajian
artwork@linuxjournal.com
+1-713-344-1956 x114

Linux Journal Content

Linux Journal began in 1994, the same year Linus Torvalds released Linux 1.0. Since then, the magazine has been at the very core of both the Linux community and the Linux phenomenon as a whole.

Linux Journal has always been written by and for the Linux community. And it shares that community's main concern: how do we put this remarkable operating system to work?

Answering that question accounts for the explosive growth in Linux popularity, because Linux is simply the most useful operating system ever created. Linux takes all the well-known virtues of UNIX and makes them extremely easy to apply and improve. Because its source code is open, and the whole community is welcome to help improve that code, Linux has grown to serve the needs of that community in better and better ways. Today, it is exactly what everyone wants from an operating system: something that is efficient, reliable, easy to implement and inviting to developers of all kinds.

What makes Linux different from other mainstream operating systems? Microsoft's Windows and Windows NT, Apple's Macintosh and even the many other flavors of UNIX that have been around for decades is that Linux is a product of the software building trade, rather than the vendors who supply that trade. It is built, literally, to serve the needs of the people who put it to work, rather than the urges of vendors to control markets and make life difficult for competitors.

This is why Linux is now doing to the software business what the Internet has already done to the networking business: it is changing that business from a war between vendors into a wide-open universe of opportunities for every industry that stands to benefit from computing solutions in the literal meaning of that word. Linux has become the ideal problem-solving platform with applications that are easy to build, improve and maintain, in highly useful and reliable ways. That fact alone is bound to change the world.

Read about those changes first in Linux Journal.