Advertising
Linux Journal, first published in 1994, is the original publication of the global Linux community, covering topics critical to intelligent implementation of the Linux operation system. With its award-winning Linux how-tos, tutorials, reviews, in-depth reporting, tips and tricks, and market analysis, Linux Journal has become well-known as the industry standard.
Browse through the below links for information specific to advertising on/in Linux Journal's web site or monthly print magazine. If you'd like a media kit sent to you or if you have questions or comments about advertising with Linux Journal, please contact us, +1-713-344-1956 ext. 2.
Request a media kit and/or additional information now
On-line Advertising
LinuxJournal.com -- a web site with as many facets as Linux itself; a web site with the depth of reporting to cover all angles of Linux.
Building on the strengths of its print sister publication, Linux Journal, LinuxJournal.com is the most valuable on-line resource available to every member of the Linux community involved in the intelligent implementation of open source software. It also is the ideal content environment to help you reach your marketing objectives.
LinuxJournal.com is users' most respected source for the latest news and articles covering the fast-paced, ever-evolving Open Source industry.
Just how much do they rely on us?
- Three quarters of a million unique visitors every month
- Well over 1 million monthly page views
- Nearly 2 million newsletters are delivered to active subscribers each year
Source: Publisher’s Data, 11/07
Ad Contacts
Advertising Sales
Request an ad kit or more information
Director of Sales
Laura Whiteman
laura@linuxjournal.com
+1-713-344-1956 ext. 119
West Coast Account Executive
Joseph Krack
joseph@linuxjournal.com
+1-713-344-1956 ext. 118
East Coast Account Executive
Bruce Stevens
bruce@linuxjournal.com
+1-713-344-1956 ext. 117
Specifications
Although advertisers are free to design their ads to achieve best site visibility, LinuxJournal.com reserves the right to refuse any advertising that is deemed unacceptable: two examples would be pop-ups or pop-unders. In addition, advertising served by third-party agencies using cookie technology is not encouraged at LinuxJournal.com for privacy policy reasons and because of accepted practices in the Linux community. For questions, please contact your advertising representative.
| Type of ad | Dimensions | Max file size | File formats |
|---|---|---|---|
| Leaderboard | 728 x 90 pixels | 30k | PNG, JPG, GIF or Flash |
| Large Rectangle | 336 x 280 pixels | 30k | PNG, JPG, GIF or Flash |
| Medium Rectangle | 300 x 250 pixels | 30k | PNG, JPG, GIF or Flash |
| Half Banner | 336 x 90 pixels | 15k | PNG, JPG or GIF |
| Sponsored Links | 22 characters in the title, 50 in the body | N/A | Text only. Please also note no exclamation point in title of Sponsored Link is allowed, and only one is allowed in body of text ad. No excessive capitalization. |
| Banner Ad | Animation |
|---|---|
| Leaderboard | 3 loops max, 30 second max for initial movie, 12 - 15 fps max |
| Large Rectangle | 3 loops max, 30 second max for initial movie, 12 - 15 fps max |
| Medium Rectangle | 3 loops max, 30 second max for initial movie, 12 - 15 fps max |
| Half Banner | No animation |
| Special notes: | User interaction with an ad must always be user-initiated: audio and video can be activated only by a user click (not mouse-over), and once activated, an "off" option must be provided. |
| File format | Submission Deadline |
|---|---|
| PNG, JPG or GIF | 3 business days prior to campaign launch |
| Rich Media | 5 business days prior to campaign launch (in addition a PNG, JPG or GIF must be provided to be served as default for non-Flash users) |
| Special Notes: | If the submitted creative does not conform to specifications, it will not go on-line and may result in a delayed launch date. Send creative |
Print Advertising
Linux Journal began in 1994, the same year Linus Torvalds released Linux 1.0. Since then, the magazine has been at the very core of both the Linux community and the Linux phenomenon as a whole.
Linux Journal has always been written by and for the Linux community. And it shares that community's main concern: how do we put this remarkable operating system to work?
Answering that question accounts for the explosive growth in Linux popularity, because Linux is simply the most useful operating system ever created. Linux takes all the well-known virtues of UNIX and makes them extremely easy to apply and improve. Because its source code is open, and the whole community is welcome to help improve that code, Linux has grown to serve the needs of that community in better and better ways. Today, it is exactly what everyone wants from an operating system: something that is efficient, reliable, easy to implement and inviting to developers of all kinds.
What makes Linux different from other mainstream operating systems? Microsoft's Windows and Windows NT, Apple's Macintosh and even the many other flavors of UNIX that have been around for decades is that Linux is a product of the software building trade, rather than the vendors who supply that trade. It is built, literally, to serve the needs of the people who put it to work, rather than the urges of vendors to control markets and make life difficult for competitors.
This is why Linux is now doing to the software business what the Internet has already done to the networking business: it is changing that business from a war between vendors into a wide-open universe of opportunities for every industry that stands to benefit from computing solutions in the literal meaning of that word. Linux has become the ideal problem-solving platform with applications that are easy to build, improve and maintain, in highly useful and reliable ways. That fact alone is bound to change the world.
Read about those changes first in Linux Journal.
Ad Contacts
Advertising Sales
Request an ad kit or more information
Director of Sales
Laura Whiteman
laura@linuxjournal.com
+1-713-344-1956 ext. 119
West Coast Account Executive
Joseph Krack
joseph@linuxjournal.com
+1-713-344-1956 ext. 118
East Coast Account Executive
Bruce Stevens
bruce@linuxjournal.com
+1-713-344-1956 ext. 117
Production
Art Director
Garrick Antikajian
artwork@linuxjournal.com
+1-713-344-1956 ext. 114
Closing Dates
Click Here for printer friendly version.
| Linux Journal 2008 Editorial Calendar | ||||
|---|---|---|---|---|
| Issue | Space Close | Materials Close | Editorial Features | Bonus Distributions |
| January #165 |
October 29, 2007 | November 6, 2007 | Security | TBA |
| February #166 |
November 26, 2007 | December 4, 2007 | Virtualization | Florida Linux Show |
| March #167 |
December 28, 2007 | January 8, 2008 | Desktop | O'Reilly Emerging Telephony Conference, Southern California Linux Expo (SCALE), 8th Annual Web Services/SOA, USENIX FAST, SXSW, SD Best Practices West |
| April #168 |
January 28, 2008 | February 5, 2008 | System Administration | FOSE, 2008 PHP/Zend Quebec Conference |
| May #169 |
February 25, 2008 | March 4, 2008 | Telephony | Linuxfest NW, LinuxWorld Canada/IT260, O' Reilly's MySQL Users Conference, NSDI '08, 6th Annual Linux/Open Source on Wall Street, O'Reilly Web 2.0 Expo, Calgary Linux User's Group Install Fest, Interop |
| June #170 |
March 24, 2008 | April 1, 2008 | Readers' Choice Awards | Sun's Java One, O'Reilly Web 2.0 Expo, ISPCON Spring, RailsConf 2008 |
| July #171 |
April 28, 2008 | May 6, 2008 | Web Development | USENIX Annual Technical Conference |
| August #172 |
May 26, 2008 | June 3, 2008 | Cool Projects | DefCon/Black Hat, O'Reilly Open Source Convention, 17th USENIX Security Symposium, O'Reilly OSCON, Ottawa Linux Symposium, LinuxWorld San Francisco, O'Reilly Ubuntu Live |
| September #173 |
June 30, 2008 | July 8, 2008 | Ultimate Linux Box | TBA |
| October #174 |
July 28, 2008 | August 5, 2008 | Languages | 5th Annual High Performance on Wall Street |
| November #175 |
August 25, 2008 | September 2, 2008 | High-Performance Computing | Supercomputing 08, LinuxWorld UK, ISPCON Fall, USENIX LISA, SD Best Practices East |
| December #176 |
September 29, 2008 | October 7, 2008 | Gadgets | USENIX OSDI |
**Bonus Distribution and Editorial Foci are subject to change.
Specifications
Ad Dimensions
Horizontal measurement (width) is given first. All measurement units are in inches. The publisher reserves the right to alter any artwork not meeting these specifications, at the advertiser’s expense.
2-page spread (trim size): 16–1/4" x 10–7/8" (16.25" x 10.875")
Full page (trim size): 8–1/8" x 10–7/8" (8.125" x 10.875")
Full page: 7" x 10" (7.0" x 10.0")
2/3 page horizontal: 7" x 6–1/2" (7.0" x 6.5")
2/3 page vertical: 4–9/16" x 10" (4.5625" x 10")
1/2 page island: 4–5/8" x 6–7/8" (4.625" x 6.875")
1/2 page horizontal: 7" x 4–7/8" (7.0" x 4.875")
1/2 page vertical: 3–1/3" x 10" (3.333" x 10.0")
1/3 page square: 4–9/16" x 4–7/8" (4.5625" x 4.875")
1/3 page vertical: 2–3/16" x 10" (2.1875" x 10.0")
1/4 page: 3–1/3" x 4–7/8" (3.333" x 4.875")
Publication Specifications
Printing Process: Heat-Set Web Offset
Trim Size: 8-1/8" x 10-7/8"
Live Matter: 1/4" safety on all sides
Bleed Matter: At least 1/8" beyond trim on all sides.
Crop, registration and printer’s marks must print outside bleed area.
Bleed: Bleeds are allowed on all ad sizes other than 1/2 page island, 1/3 page square and 1/4 page.
Other Specifications
All process color film must contain four register marks beyond ad or bleed dimensions. Trim marks should be indicated on film or supplied proof for full-page ads. Type smaller than 8pt cannot be guaranteed to reproduce satisfactorily. Reverse type in process color should spread if subordinate. We do not guarantee PMS match.
Electronic File Specifications and Formats
All colors must be CMYK. All images must be CMYK, grayscale or black & white. All color and grayscale images should have a resolution of 300dpi at print size. All 1-bit black & white images should have a resolution of 1200dpi at print size.
EPS: All images must be embedded. All fonts must be converted to curves. The file must be saved with a preview.
PDF: All fonts must be embedded.
TIFF: Must be CMYK and 300dpi.
Native Quark XPress document (Macintosh only): Images and fonts must be collected for output.
For further guidelines, please contact Linux Journal’s production department.
Film
Right-reading, emulsion-down negatives, 150-line maximum screen value.
Four-Color Process: 280% maximum total dot density.
Black/White, Black/One-color: minimum 5% highlight, maximum 85% shadow dot value, 160% maximum two-color density, black plus one process color (cyan, magenta or yellow).
Art and Production
Linux Journal will not be responsible for reproduction quality if materials fail to conform to specifications. Linux Journal reserves the right to reduce oversized material and charge for the service involved. Verbal instructions regarding changes for corrections to advertising materials must be confirmed immediately in writing. Linux Journal will hold materials for one year after the last insertion date, unless advertiser requests their return. All materials are destroyed after one year.
Proofs
Proofs are recommended. Reproduction quality cannot be verified from Color Key Material reviewed by publilsher. Color reproduction is not guaranteed without advertiser-supplied IRIS (electronic file) or
Matchprint proof (film).
Sending Files Electronically
FTP: ftp.ssc.com - Place file(s) in /pub/incoming directory. No login or password is necessary.
E-mail: artwork@linuxjournal.com - please do not email files larger than 5MB.
Shipping Artwork and Proofs
Linux Journal
Attn: Advertising Art Dept.
2211 Norfolk
Ste 514
Houston, TX 77098 USA
Inserts
Preprinted inserts are allowed on a limited basis. Please call your sales representative for availability and pricing.
Stock weight: 60#, 70# text weight
Minimum size: 4.5" x 5"
Maximum size: 7" x 10"
Full-page inserts: keep live matter 1/2" from the fold
1/2" unvarnished area should be left on the back page at the fold for tipping glue to adhere.
Unless otherwise indicated, all inserts float.
If a head position is requested, please leave 3/16" area at the head to trim.
If an insert has more than two pages or is printed on paper stock heavier than 70# minimum 10pt or lighter than 60#, a sample insert must be sent for approval.
Inserts must meet postal requirements for periodical-class mailing.
4 page inserts minimum 40# max 100#.
Inserts should be shipped to printer boxed in cartons and bound on skids 9 days before the issue date. Inserts for different issue dates should be shipped on separate skids.
Once items have shipped, please send tracking information to mark@linuxjournal.com.
Postcard Inserts
Business reply cards are allowed adjacent to full page ads only. Please call your sales representative for availability and pricing.
Stock: 75 pt. card stock
Minimum card size: 3 1/2" x 5"
Maximum card size: 4 1/4" x 6"
Must include a 3 1/2" high folio binding flap.
Add an extra 1/2" for perforation.
Unless otherwise noted, all cards will float.
If a head position is requested, please leave 3/16" area at the head to trim.
If a business reply card does not meet BRC standards to run in a periodical-class publication, additional postage might be incurred. BRCs must be delivered folded.
Bellybands
Bellybands are allowed on subscriber and event copies only. Please call your sales representative for availability and pricing.
Stock: 60# coated paper
Size: 16 1/4" x 5"
Bellybands should be trimmed before delivery to printer.
The creative for a bellyband should be centered within the trim area of 16 1/4" x 5".
Live area: 7 1/8" x 4 1/2" (1/2" should be added to right hand side as a gluing area)
Final trim size: 16 3/4" x 5"
Insert Delivery
All insert and/or bellyband materials should be shipped directly to LJ's printer in cartons that indicate quantity and issue date. Please call your sales representative for the delivery address.