Using Apache Proxy to Suppress Banner Ads

If you find Internet advertising annoying, time wasting and resource-consuming, get rid of it.

No matter how much you have, Internet bandwidth never seems to be enough. At home, I dial up on an oldish analog exchange to the Internet, rarely getting connections better than 4800 bps; at the office, I have a (shared) 64KB leased line to our U.S. office and thence to the Internet. However, no matter where I surf (it's part of my job), I have always wished there were a way to avoid waiting for pages to display while loading banner ad graphics from the remote server.

I am running an old, completely hacked version of Red Hat (2.0 to be precise) with kernel 2.2.10 on my 66MHz 486 PC at home. I use this system for browsing (mainly using Lynx), software development and fooling around with Linux. My wife and two children also use it, primarily for browsing and e-mail using one of the web-based e-mail services with Netscape Communicator.

Since I first installed Linux on this system a few years ago, I've been running the Apache web server to serve local content. More recently, I've also enabled Apache's caching Proxy module to maintain a local cache of commonly accessed documents, speeding up Internet access somewhat. The version of Apache I'm running is 1.3.3 (yes, I should upgrade to the latest and greatest, but there's no pressing hurry).

The Apache web server ( is a well-known HTTP server and is part of most, if not all, Linux distributions. Along with being the world's most popular web server, running on over 56% of web sites (Netcraft survey at, Apache also has features which helped me replace graphics from well-known banner ad sites with an innocuous local graphic.

Since the distribution I'm running is so old, I will describe the methodology of replicating this on a more modern distribution, namely Red Hat 6.0. Most other popular distributions of Linux will require the same or similar steps.


In order to use Apache for this purpose, I had to set it up as an HTTP Proxy, using mod_proxy, and enable and use the URL rewriting engine built into Apache (mod_rewrite).

In a nutshell, you must first set up Apache to act as a proxy server for the browsers on your local network (or for a single system, which is what I do at home) and tell the client browsers to use that Apache host as a proxy. Then use the powerful mod_rewrite URL rewriting engine to search for banner ad HTTP requests (these match the URLs of well-known banner ad server hosts) and substitute a local graphic for them. With this done, you can sit back and watch your web pages flow into your browser, while that irritating advertising is automatically replaced with a more soothing and altogether more relevant graphic.

You will need to be root while following the steps discussed here.

Enabling Proxy

The first step is loading and enabling the proxy module (mod_proxy) which is part of Apache. In most distributions, you enable mod_proxy by appending the following line to your Apache server's configuration file (/etc/httpd/conf/httpd.conf or /usr/local/apache/etc/httpd.conf):

ProxyRequests on

To check if the module was loaded okay, restart the web server with the command:

killall -1 httpd
Check the last few lines of the Apache error log (usually in ../logs/error_log or ../var/log/error_log relative to the httpd.conf file), and if there are no errors, celebrate! Apache's proxy feature is enabled. This has been tested on Red Hat Linux 6.0 and Debian's “Potato” GNU/Linux 2.2, and it should work with SuSE Linux 6.1.

If you get an error message like:

Invalid command 'ProxyRequests', perhaps misspelled or defined
by a module not included in the server configuration

then you need to either locate the Apache Proxy module, or download and install a version of Apache which has mod_proxy available. Installation is outside the scope of this article. See the Apache HOWTO at

Once you have the Apache proxy configured and running, you can tell your client browsers to use it. In Netscape Communicator, select Edit/Preferences/Advanced/Proxies and “Manual Proxy Configuration”. Click on the “View” button, and enter the name of the host running Apache in the text entry boxes for “FTP Proxy:” and “HTTP Proxy:”, using 80 as the port number for each.

For Lynx, edit the global Lynx configuration file found by default in /etc/lynx.cfg or /usr/local/lib/lynx.cfg and change these lines


to look like:

Then, replace with the name of the host running the Apache server. Similar techniques will apply to other web browsers—consult the browser's manual for details.



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Diflucan info

Gelasia's picture

Hi guys. As a scientist, I am not sure anymore that life can be reduced to a class struggle, to dialectical materialism, or any set of formulas. Life is spontaneous and it is unpredictable, it is magical. I think that we have struggled so hard with the tangible that we have forgotten the intangible.
I am from Botswana and now teach English, give please true I wrote the following sentence: "Making yourself approachable and reasonable, and giving respect to other people is important."

Best regards 8-), Gelasia.