Sending Mail via the Web
Sending mail from an HTML form is one of the oldest uses of the CGI standard. Many such programs have been created, although they have not always been careful to restrict spam or other abuses. As we have seen, it is possible to get around most of these problems, but it is important to think about them before putting your system on-line.
By combining a simple mail-reading program with a simple mail-sending program, we can create a basic web-based mail service that is as open or closed as we desire. Perhaps these programs do not scale as well as Hotmail, but they do give us some insight into how that service (and similar ones) work, as well as what we might need to do with our own programs in order to make them as useful as possible.
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Pick up any e-commerce web or mobile app today, and you’ll be holding a mashup of interconnected applications and services from a variety of different providers. For instance, when you connect to Amazon’s e-commerce app, cookies, tags and pixels that are monitored by solutions like Exact Target, BazaarVoice, Bing, Shopzilla, Liveramp and Google Tag Manager track every action you take. You’re presented with special offers and coupons based on your viewing and buying patterns. If you find something you want for your birthday, a third party manages your wish list, which you can share through multiple social- media outlets or email to a friend. When you select something to buy, you find yourself presented with similar items as kind suggestions. And when you finally check out, you’re offered the ability to pay with promo codes, gifts cards, PayPal or a variety of credit cards.Get the Guide